Created to address the specialized needs and interests of affluent buyers and sellers, RE/MAX Renowned Properties features a specialized logo and sign design that provide a distinctive look to set luxury listings apart from the rest.
Other hallmarks of the Renowned Properties program include knowledgeable real estate agents - experts in the luxury home market - and customized marketing programs that target a qualified audience of suitable buyers and sellers.
What qualifies as a Renowned Property?
To qualify as a Renowned Property, a home must be listed at $500,000. In 26 high-cost cities the cutoff for the Renowned Properties program is $750,000.
Why use the Renowned Properties program to find or sell your home?
Knowledgeable agents
Agents who use the RE/MAX Renowned Properties program are specialists in luxury real estate. Many have pursued additional education in the field - such as the Certified Luxury Home Marketing Specialist designation conferred by the Institute for Luxury Home Marketing. Besides identifying the agent as a luxury home expert, the designation signifies a commitment to meeting the unique needs and expectations of high-end clients. RE/MAX Associates account for more than 60 percent of all CLHMS designees.
Marketing advantages
Agents who use the RE/MAX Renowned Properties program have access to specialized marketing opportunities with several national, and international luxury home publications. Targeting the demographically suited readership of these publications ensures marketing reaches the correct audience - potential qualified buyers.
Why use RE/MAX?
Certainly other real estate networks have luxury divisions, but none have the global scope of RE/MAX. RE/MAX Associates have access to thousands of international referral sources, which is key to finding qualified buyers and sellers in the high-end market.
